I don't want to work in industry... I want to work on it!

My name is Max! I'm a Senior Creative & Innovation Strategist. I'm passionate about blending traditional creative with immersive media, helping brands leverage emerging technology to create meaningful customer experiences.

With experience across creative agencies, music tech, consulting, and startups, I've worked with brands of all sizes to strategize, design, and execute 360° campaigns, experiential activations, and large-scale digital transformations.

I excel at leading and managing cross-functional teams to bring ideas to life, and my versatile skill set and technical training enable me to be an account manager, strategist, or designer. I've presented at global conferences and universities (e.g., Blockchain World–Abu Dhabi, PwC’s Cannes Lions Experience, Brand Innovators' Future of Web3 Summit, UT Austin, NYU, Duke) and been published in an academic journal on emerging tech's impact on advertising.

Currently, at PwC, I work with the Chief Innovation Officer of Customer Transformation, account leaders, creative teams, and our technology alliances (such as OpenAI and Adobe) to develop and lead creative, emerging tech, and GenAI projects. I work directly with the client–from pitching and strategy to design, prototyping, and execution.

I also serve as an industry fellow at the Texas Immersive Institute (University of Texas at Austin) to mentor students, guest lecture, and participate in academic research.

For more, check out my resume!

CURRENT ROLES

Sr. Creative & Innovation Strategist

Industry Fellow

Investor & Immersive Advisor

Previous experience and training.

I led strategy for OFFBEAT, a digital media/metaverse creative agency, working on everything from social media, short-form digital content, and 'traditional' advertising campaigns to XR, immersive, and metaverse-driven activations. I consulted with brands (Samsung, Cheesecake Factory, Captain Morgan, McDonald's, and Formula E) on integrating metaverse experiences through digital content, AR filters, social media, virtual human partnerships, e-commerce livestreams, and NFT/POAP creation. Additionally, I helped launch OFFBEAT's Virtual Being (Zero).

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OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

Work

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

I'm an Immersive and Metaverse Advisor to/Investor of Buzznog, an entertainment technology company, advising on leveraging metaverse/web experiences in work for their clients. I was integrally involved with launching their integrated XR/Second Screen/web3 capabilities for music festivals, artists, and live streams such as Rolling Loud, Knitting Factory, and The Emmy Awards.

Previously Account/client Relations Manager: helped sell and manage all "Evolve" and "Emerge" clients. This included creating pitch decks, marketing materials, and case studies for "Evolve" and "Emerge" projects.

BUZZNOG
– ACCOUNT MANAGEMENT | CLIENT RELATIONS –

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

Work

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

Production Coordinator: Designed and budgeted $1M production for NFL Draft, Bonnaroo, Lollapalooza, and Innings Fest. - abruptly modified for Covid-19. Originally staffed to be onsite assistant to executive producer, but had to pivot all plans due to the pandemic.

Festival Media Marketer | Associate Show Lead: Led Fall Associate Show; managed booking, promotion, production, and sponsorships teams. Worked onsite with the media team at Austin City Limits Festival 2019 and managed the Press Lounge at Voodoo Fest 2019 in New Orleans. Maintained organization of all media buys and deals per ongoing C3 events.

Artist Management Specialist: Assisted managers with tours, concerts, advancements, expenses, and riders for the C3 artist roster.

C3 Presents
– MULTIPLE ROLES (listed below) –

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

Work

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

Oversaw student life within the advertising graduate program at the University of Texas (the #1 Master's in Advertising program worldwide).

Led and assisted an executive board comprised of ten positions.

Helped chairs coordinate exclusive networking events, socials, and speakers with brands such as TikTok, Dell, Offbeat, Tilted Chair.

ADVERTISING GRADUATE COUNCIL
– PRESIDENT –

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

Training

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

Strategized and developed cross-platform experiences that blend physical and digital interactions through emerging technology

Selected to be a TXI Fellow project, in which I developed a media tour of Austin, Texas, for an international delegation.

Creative Director for BLU: Your Asthma Friend, a virtual being/AI mobile app we created to educate adolescents on how to control their asthma (Client: UT Health).

Interactive Director for "Roses of the Rubble" – a Live-Theater Immersive Experience that was shortlisted for a BAFTA Award (Client: ZEPETO).

TEXAS IMMERSIVE INSTITUTE
– CO-FOUNDER D.I.V.E. | UX DESIGNER | FELLOW –

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

Training

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

Worked with an Art Director to develop multiple 360–degree campaigns across multiple mediums: print, digital, experiential.

Received constant professional critique from individuals from companies such as Microsoft, DDB, GSD&M.

Worked on brands such as LOOK Cinemas, Clubhouse, Tecovas, and Fetii.

TEXAS CREATIVE
– COPYWRITER | STRATEGIST –

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

Training

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

Chaired the annual TXADPR Bowl, a recognized live event in which the publication highlights the best Super Bowl Ads

Previously served as the Editor-In-Chief, in which I Managed all teams for the TXADPR Publication, which includes Original Content, Content Management, and Data Analytics.

Wrote original content for TXADPR Media Channels.

TXADPR PUBLICATION
– TXADPR BOWL CHAIR–

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

Training

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

OFFBEAT MEDIA GROUP – HEAD OF STRATEGY –

OFFBEAT MEDIA GROUP – HEAD OF STRATEGY –

Work

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

BUZZNOG – ACCOUNT MANAGEMENT | CLIENT RELATIONS –

OFFBEAT MEDIA GROUP – HEAD OF STRATEGY –

Work

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

Production Coordinator: Designed and budgeted $1M production for NFL Draft, Bonnaroo, Lollapalooza, and Innings Fest. - abruptly modified for Covid-19. Originally staffed to be onsite assistant to executive producer, but had to pivot all plans due to the pandemic.

​

Artist Management Specialist: Assisted managers with tours, concerts, advancements, expenses, and riders for the C3 artist roster.

C3 Presents – MULTIPLE ROLES (listed below) –

OFFBEAT MEDIA GROUP – HEAD OF STRATEGY –

Work

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

ADVERTISING GRADUATE COUNCIL – PRESIDENT –

OFFBEAT MEDIA GROUP – HEAD OF STRATEGY –

Training

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

TEXAS IMMERSIVE INSTITUTE – CO-FOUNDER D.I.V.E. | UX DESIGNER | FELLOW –

OFFBEAT MEDIA GROUP – HEAD OF STRATEGY –

Training

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

Worked with an Art Director to develop multiple 360–degree campaigns across multiple mediums: print, digital, experiential. Received constant professional critique from individuals from companies such as Microsoft, DDB, GSD&M. Worked on brands such as LOOK Cinemas, Clubhouse, Tecovas, and Fetii.

TEXAS CREATIVE – COPYWRITER | STRATEGIST –

OFFBEAT MEDIA GROUP – HEAD OF STRATEGY –

Training

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

TXADPR PUBLICATION – TXADPR BOWL CHAIR–

OFFBEAT MEDIA GROUP – HEAD OF STRATEGY –

Training

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

BUZZNOG
– ACCOUNT MANAGEMENT | CLIENT RELATIONS –

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

C3 Presents
– MULTIPLE ROLES (listed below) –

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

ADVERTISING GRADUATE COUNCIL
– PRESIDENT –

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

TEXAS IMMERSIVE INSTITUTE
– CO-FOUNDER D.I.V.E. | UX DESIGNER | FELLOW –

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

TEXAS CREATIVE
– COPYWRITER | STRATEGIST –

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

TXADPR PUBLICATION
– TXADPR BOWL CHAIR–

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –