I don't want to work in industry... I want to work on it!

My name is Max! I'm a Senior Creative & Digital Innovation Strategist at PwC based in NYC. I'm deeply passionate about the intersection between "traditional" advertising and immersive media – dedicating my career to understanding the convergence of digital <> physical and what truly drives audience engagement!

I work with F500 brands to develop innovative digital strategies for enhancing brand experience to create impactful connections with their audiences. I've sold, managed, and delivered digital transformation projects, GenAI implementation strategies, immersive technology experiences, and 360-advertising campaigns!

My expertise includes developing breakthrough engagement strategies for brands by merging pertinent insights from customer research with emerging digital tools (e.g., immersive experiences, GenAI), facilitating strategy workshops for c-suite/VP-level client stakeholders, and driving business development activities (e.g., pitching, growing client relationships, presenting at conferences, and writing thought leadership).

My experience spans various industries (CPG, telco, retail, sports/entertainment, industrial, healthcare), and I often work cross-functionally (strategy, design, product development).

I'm also involved with PwC's industry-leading partnerships with technology companies and universities like Adobe and the Texas Immersive Institute at the University of Texas at Austin.

For more, check out my resume!

CURRENT ROLES

Sr. Creative & Digital Innovation Strategist

Industry & Alumni Fellow

Investor & Immersive Advisor

Previous experience and training.

I led strategy for OFFBEAT, a digital media/metaverse creative agency, working on everything from social media, short-form digital content, and 'traditional' advertising campaigns to XR, immersive, and metaverse-driven activations. I consulted with brands (Samsung, Cheesecake Factory, Captain Morgan, McDonald's, and Formula E) on integrating metaverse experiences through digital content, AR filters, social media, virtual human partnerships, e-commerce livestreams, and NFT/POAP creation. Additionally, I helped launch OFFBEAT's Virtual Being (Zero).

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OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

Work

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

I'm an Immersive and Metaverse Advisor to/Investor of Buzznog, an entertainment technology company, advising on leveraging metaverse/web experiences in work for their clients. I was integrally involved with launching their integrated XR/Second Screen/web3 capabilities for music festivals, artists, and live streams such as Rolling Loud, Knitting Factory, and The Emmy Awards.

Previously Account/client Relations Manager: helped sell and manage all "Evolve" and "Emerge" clients. This included creating pitch decks, marketing materials, and case studies for "Evolve" and "Emerge" projects.

BUZZNOG
– ACCOUNT MANAGEMENT | CLIENT RELATIONS –

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

Work

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

Production Coordinator: Designed and budgeted $1M production for NFL Draft, Bonnaroo, Lollapalooza, and Innings Fest. - abruptly modified for Covid-19. Originally staffed to be onsite assistant to executive producer, but had to pivot all plans due to the pandemic.

Festival Media Marketer | Associate Show Lead: Led Fall Associate Show; managed booking, promotion, production, and sponsorships teams. Worked onsite with the media team at Austin City Limits Festival 2019 and managed the Press Lounge at Voodoo Fest 2019 in New Orleans. Maintained organization of all media buys and deals per ongoing C3 events.

Artist Management Specialist: Assisted managers with tours, concerts, advancements, expenses, and riders for the C3 artist roster.

C3 Presents
– MULTIPLE ROLES (listed below) –

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

Work

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

Oversaw student life within the advertising graduate program at the University of Texas (the #1 Master's in Advertising program worldwide).

Led and assisted an executive board comprised of ten positions.

Helped chairs coordinate exclusive networking events, socials, and speakers with brands such as TikTok, Dell, Offbeat, Tilted Chair.

ADVERTISING GRADUATE COUNCIL
– PRESIDENT –

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

Training

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

Strategized and developed cross-platform experiences that blend physical and digital interactions through emerging technology

Selected to be a TXI Fellow project, in which I developed a media tour of Austin, Texas, for an international delegation.

Creative Director for BLU: Your Asthma Friend, a virtual being/AI mobile app we created to educate adolescents on how to control their asthma (Client: UT Health).

Interactive Director for "Roses of the Rubble" – a Live-Theater Immersive Experience that was shortlisted for a BAFTA Award (Client: ZEPETO).

TEXAS IMMERSIVE INSTITUTE
– CO-FOUNDER D.I.V.E. | UX DESIGNER | FELLOW –

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

Training

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

Worked with an Art Director to develop multiple 360–degree campaigns across multiple mediums: print, digital, experiential.

Received constant professional critique from individuals from companies such as Microsoft, DDB, GSD&M.

Worked on brands such as LOOK Cinemas, Clubhouse, Tecovas, and Fetii.

TEXAS CREATIVE
– COPYWRITER | STRATEGIST –

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

Training

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

Chaired the annual TXADPR Bowl, a recognized live event in which the publication highlights the best Super Bowl Ads

Previously served as the Editor-In-Chief, in which I Managed all teams for the TXADPR Publication, which includes Original Content, Content Management, and Data Analytics.

Wrote original content for TXADPR Media Channels.

TXADPR PUBLICATION
– TXADPR BOWL CHAIR–

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

Training

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

OFFBEAT MEDIA GROUP – HEAD OF STRATEGY –

OFFBEAT MEDIA GROUP – HEAD OF STRATEGY –

Work

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

BUZZNOG – ACCOUNT MANAGEMENT | CLIENT RELATIONS –

OFFBEAT MEDIA GROUP – HEAD OF STRATEGY –

Work

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

Production Coordinator: Designed and budgeted $1M production for NFL Draft, Bonnaroo, Lollapalooza, and Innings Fest. - abruptly modified for Covid-19. Originally staffed to be onsite assistant to executive producer, but had to pivot all plans due to the pandemic.

​

Artist Management Specialist: Assisted managers with tours, concerts, advancements, expenses, and riders for the C3 artist roster.

C3 Presents – MULTIPLE ROLES (listed below) –

OFFBEAT MEDIA GROUP – HEAD OF STRATEGY –

Work

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

ADVERTISING GRADUATE COUNCIL – PRESIDENT –

OFFBEAT MEDIA GROUP – HEAD OF STRATEGY –

Training

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

TEXAS IMMERSIVE INSTITUTE – CO-FOUNDER D.I.V.E. | UX DESIGNER | FELLOW –

OFFBEAT MEDIA GROUP – HEAD OF STRATEGY –

Training

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

Worked with an Art Director to develop multiple 360–degree campaigns across multiple mediums: print, digital, experiential. Received constant professional critique from individuals from companies such as Microsoft, DDB, GSD&M. Worked on brands such as LOOK Cinemas, Clubhouse, Tecovas, and Fetii.

TEXAS CREATIVE – COPYWRITER | STRATEGIST –

OFFBEAT MEDIA GROUP – HEAD OF STRATEGY –

Training

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

TXADPR PUBLICATION – TXADPR BOWL CHAIR–

OFFBEAT MEDIA GROUP – HEAD OF STRATEGY –

Training

We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently.

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

– We want to position Fetii as the leading app in the Rideshare category for large groups by capitalizing on its unique perspective as an on-demand vehicle for large parties to commute efficiently –

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

BUZZNOG
– ACCOUNT MANAGEMENT | CLIENT RELATIONS –

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

C3 Presents
– MULTIPLE ROLES (listed below) –

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

ADVERTISING GRADUATE COUNCIL
– PRESIDENT –

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

TEXAS IMMERSIVE INSTITUTE
– CO-FOUNDER D.I.V.E. | UX DESIGNER | FELLOW –

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

TEXAS CREATIVE
– COPYWRITER | STRATEGIST –

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –

TXADPR PUBLICATION
– TXADPR BOWL CHAIR–

OFFBEAT MEDIA GROUP
– HEAD OF STRATEGY –